Facebook is populated by millions of people around the world. Every single one of those people might want to buy what you’re offering, but they won’t know you exist until you start marketing to them. Use the steps in this article to get your Facebook marketing campaign started on the right foot.
Do not sign up for a Facebook account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.
If you don’t have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Take a look at your wall daily, and pay attention if someone tags you in a post. Respond to concerns, especially when it is a direct question or product concern.
Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
Don’t neglect the audience you already have. In the rush to get new customers, many companies inadvertently take their old customers for granted. Your audience must feel respected. This leads to engagement of your customers who can then spread the word to others.
Carefully consider any updates you plan to post. Subscribers will lose interest quickly if the content you share isn’t valuable. Give them information they want, like how-tos or humorous posts. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
Always respond to people when they make a post to your Facebook wall. When someone shows interest in your business, take time out to speak with them, Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
If you do not have time in the day to maintain a Facebook page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.
Never, ever buy Facebook fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here.
Come up with your own voice. It may be tempting to approach your Facebook marketing just like you see others have done before you. Yes, learn from their tactics, but don’t steal their personality. It’s important to find your own personality online so that people know what to expect from you. Plus, it can feel disingenuous if it’s a personality that just doesn’t fit your brand.
Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.
Hold contests rewarding people for achieving a particular number of likes about your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This will gain you more subscribers and gives your current subscribers a chance to win a prize to review.
Encourage people to share content with others they know. Give them incentive to do so, like a discount or coupon. You could promise to provide coupon codes with everyone once a given number of shares are made.
Now that you have all of this great advice at your fingertips, you have to put it to use. Take each tip one at a time and see how it can fit into your current Facebook marketing strategy. You may find that you are better able to visualize what is necessary to reach success.